Trade Secrets
Type: Book

A trade secret is a type of intellectual property consisting of a formula, process, or other business information that derives value from not being generally known or readily ascertainable and that the owner keeps secret in order to maintain a competitive advantage. Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the formula for Zildjian bronze cymbals.
Author: Frances Hodgson Burnett
Published: 1911
Publisher: Atlantida
Subjects: Fiction, general, Friendship, fiction, People with disabilities, fiction
ISBN: 9781435158184
Mentioned in 1 podcast episode
Who brought it up
- The Art of Differentiation in Marketing with Brian Sooy on Home Service Expert
He's the author of BlueCollar branding and trade secrets.