How Celebs Lose Millions by Saying “No” | Ryan Schinman & DJ Irie 🥂 EP115
From The Money Mondays Podcast
The discussion centers on Ryan Schinman's unique approach to celebrity marketing, highlighting how his firm, Platinum Ry Entertainment, revolutionizes brand collaborations by leveraging collective buying strategies. By focusing on working with brands rather than talent, Schinman emphasizes the financial benefits for corporations, ultimately revealing how celebrities can inadvertently lose millions by declining lucrative partnerships.
Key Takeaways
- In a world of instant fame, one month can turn a nobody into a negotiating powerhouse—talk about pressure!
- Leverage is king in celebrity endorsements: buying power often dictates talent availability and pricing.
- The talent pool is more like a talent puddle—short-lived fads overshadowing seasoned artists.
- Brands need to think like a CIA agent: gather intel and leverage for the best celebrity deals.
- Why hire talent direct? Because good luck negotiating when every brand’s after the same A-listers!
Mentioned in This Episode
- Ryan Shimman (person)
- DJ Ireie (person)
- Mayflower Entertainment (company)
- Platinum Ry Entertainment (company)
- Omnicom (company)
- KFC (company)
- Fenty (company)
- Vayner Media (company)
- Unilever (company)
- Sir Kensington (company)
- Guitar Hero (product)
- Beautiful Day (product)
- Make a Wish (concept)
- Big Brothers Big Sisters (concept)
- Special Olympics (concept)
- Budweiser (company)
- American Family Insurance (company)