Unlocking the Secrets of Cold Calling with Peter Roth
From Home Service Expert
Peter Roth, CEO of Scalify, shares his expertise in sales and business, discussing innovative marketing strategies for the home services industry. With a diverse entrepreneurial background and a focus on building high-performing customer service operations, Roth emphasizes the importance of exploring alternative marketing avenues beyond traditional methods.
Key Takeaways
- Leads are flowers, don't forget to water them or watch them wilt; call them back!
- Entrepreneurial blunders turn into blessings: call centers thrive where solar struggles fell short.
- Cross-industry ignorance: HVAC knows Angie; roofers ask, 'Who's Angie?' Ignorance isn't always bliss.
- Speed to lead: Quick callbacks transform costly leads into golden opportunities; don't let them die.
- Discoveries that aren’t rockets: Cold callers beat the tech buzz, proving phones aren’t just for apps.
Mentioned in This Episode
- Peter Thomas & Noreen Roth (person)
- inbound marketing (concept)
- Scalify (company)
- CPA (Cost Per Acquisition) (concept)
- outbound telemarketing (concept)
- predictive dialer (concept)
- A1 Garage Door Service (company)
- Angie's List (company)
- Thumbtack (company)
- VA (concept)
- speed to lead (concept)
- CAC (Customer Acquisition Cost) (concept)
- Built to Sell (book)
- 100 Million Dollar Offers (book)
- scalifyco.com (company)
- PE (Private Equity) (concept)
- Gen Y (concept)
- Jeremy Miner (person)
- Scalify Call Centers (company)
- Top Gun (product)