Building a Brand with HSE Business Development - Alisa Imperial
From Home Service Expert
Alisa Imperial, VP of Business Development at Garage Door Freedom, shares insights on strategic planning and performance management for garage door companies, emphasizing the importance of effective training, lead acquisition, and branding. Her experience in leading teams demonstrates how a focus on continual training and development can drive business success in the home services industry.
Key Takeaways
- Training isn't an event—it's lifeblood; AI can assist, but passion makes it thrive.
- Misunderstanding breeds contempt; Tommy's not cocky, he's just a misunderstood genius.
- Fun fuels longevity: If you're not enjoying your work, you're in the wrong business.
- Double down on green: Invest where you're succeeding, gently nudge the yellows, ignore reds.
- Conviction vs. Ego: Confidence often misconstrued, but true vision needs a little bravado.
Mentioned in This Episode
- Vertical Track (concept)
- Garage Door Freedom (company)
- A1 (company)
- A1 Garage Door Service (company)
- Alisa Imperial (person)
- Chamberlain (company)
- Amarr (company)
- Garage Door Freedom (concept)
- Clopay (company)
- Genie (company)
- Duke (location)
- Talking Stick Resort (location)
- Service Titan (company)
- A1 Garage Doors (company)
- Milwaukee (company)
- Make-A-Wish (company)
- Bisquick (product)
- Stephen R. Covey (person)
- Taj Mahal (location)
- Brian Gotauty (person)