#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
From Heather Monahan
In this session, Melanie Borden, Founder & CEO of The Borden Group, discusses the importance of elevating personal branding on LinkedIn to establish oneself as a thought leader in 2024. Borden and co-host Heather Manan share insights on building strong personal brands, attracting opportunities, and the strategies they used to create successful careers, emphasizing the collective growth of individual employees alongside corporate leadership.
Key Takeaways
- LinkedIn profile photo: Update or forever be a stranger in your own narrative.
- Consistency across platforms is key; mismatch your photos, not your messages.
- Profile haters? Listen only to those wrestling in the dirt of progress with you.
- Selfies can beat professional shots; authenticity trumps a hefty invoice every time.
- Catfishing for business: still a thing. Be real, even if it means changing your headshot annually.
Mentioned in This Episode
- Melanie Bordon (person)
- Shopify (sponsor)
- Elevate Your Influence Bootcamp (product)
- Netsuite (sponsor)
- Otter AI (company)
- Elevate (sponsor)
- Stacy K (person)
- Eastern Time (concept)
- Creating Confidence (company)
- The Boarding Group (company)
- TED Talk (concept)
- PKR (company)
- Michelle Bufano (person)