Why 90% of Companies Die—But This One Survived 100 Years | Jonathan Kaufman Iger, Founder of Sage
From Founder's Story
The discussion centers on the longevity of Sage, a commercial real estate firm that has thrived for over a century amidst the statistic that 90% of companies fail by their tenth year. Key points highlight the importance of visionary leadership, understanding macroeconomic trends, and adapting to changing market conditions as critical factors that have contributed to Sage's enduring success.
Key Takeaways
- 90% of companies croak by year 10; Sage's 101 years prove evolution beats mere survival.
- Visionary leadership is the secret sauce; skating to where the puck will be is a risky business mantra.
- Generational wealth thrives in Asia, while the U.S. is obsessed with quick exits—what's our long game?
- Adapt, don't cling: Sage's shifts from residential to office space echo the need for flexibility in real estate.
- Real estate isn't just an asset class; it's a mirror reflecting macroeconomic trends and societal shifts.
Mentioned in This Episode
- Sage (company)
- William Calfman (person)
- Federal Housing Authority (company)
- Aman (company)
- Ryan Sirant (person)
- Berkshire Hathaway (company)