$2.8B Brand Expert: "Your Product Doesn't Matter" (The $1B Water Liquid Death Secret)
From Founder's Story
Liquid Death is worth over a billion dollars. They sell flavored water in a can. How? Bill Harper, the "$2.8B Brand Builder," has created brand strategies for over 500 companies—from Liquid Death and Dollar Shave Club to Nike, Disney, and Apple—generating $2.8 billion in net new revenue. In this episode, he breaks down exactly why story beats product every single time and what you can do about it, starting today. Bill reveals why 95% of buying decisions are emotional, how Wendy's "Where's the...
Mentioned in This Episode
- Fire Marshall Bill (person)
- Storytelling (concept)
- Brand Expectation (concept)
- Liquid Death (organization)
- Edutainment (concept)
- Marketing Funnel (concept)
- Emotional Decision-Making (concept)
- Advertising (concept)
- business (concept)
- Apple (organization)
- Comedy (concept)
- Wendy's (organization)
- Social Media (concept)
- Dollar Shave Club (organization)
- Little Caesars (organization)
- James Bond (concept)
- Nike (organization)
- Steve Jobs (person)
- Chick-fil-A (organization)
- Disney (organization)