ROI
Type: Concept
Return on investment; Dakota frames ROI as the core metric for content strategy—planning/recording/posting content with the explicit goal of generating profitable leads and revenue for clients.
Mentioned in 3 podcast episodes
Podcast Appearances
- The Brutal History of Prison Labor | STUFF YOU SHOULD KNOW on Stuff You Should Know
- LEAD GENERATION SECRETS EXPLAINED FOR YOUR BUSINESS || DAQUOTA AVILA || EPISODE 067 on Code To Winning
- PAID ADs SECRETS EXPLAINED: HOW I GENERATE $2M A MONTH REVENUE || JASON WOJO || EPISODE 060 on Code To Winning