BATNA
Type: Concept
Best Alternative to a Negotiated Agreement; a key negotiation concept describing the most advantageous alternative course of action a party can take if negotiations fail.
Mentioned in 3 podcast episodes
Podcast Appearances
- Harvard’s Behaviour Expert: The Psychology Of Why People Don't Like You! on The Diary Of A CEO
- Win Every Negotiation - Kwame Christian on The Proven Podcast
- DON’T PURCHASE A Business, Unless… - David C. Barnett on The Proven Podcast